Advancements in Healthcare Industry Will Drive Transparent Display Market
Factors such as escalating demand for smart glasses and growing adoption of transparent displays in the advertising industry will accelerate the transparent display market at 46.2% CAGR during the forecast period (2019–2024). The market stood at $524.7 million in 2018 and it is set to value $4,933.6 million in 2024. The market is currently observing high adoption of transparent organic light-emitting diode (OLED) displays, as these are more beneficial than liquid crystal display (LCD) displays, due to the fact that they offer better viewing angles and higher image resolution than the latter. One of the most significant growth drivers is the widescale installation of transparent displays for outdoor advertisements, because they amplify the aesthetic appeal of the advertisements. Businesses are setting up these displays to promote their products through digital signage. The increasing popularity of digital signage can be ascribed to the expansion of the out-of-home (OOH) adve...