Why is Popularity of E-Cigarettes Booming in North America?

 The rising prevalence of deaths due to tobacco smoking is fueling the need for vaping devices such as e-cigarettes. According to the World Health Organization (WHO), tobacco use is responsible for many respiratory and cardiovascular illnesses. Moreover, more than 20 different types or subtypes of cancer and various other debilitating health conditions are caused due to tobacco use across the world. The organization also reported that over 8 million deaths are caused because of tobacco consumption across the globe.

Apart from impacting the health of smokers, tobacco also affects the health of non-smokers. As per the WHO, exposure to second-hand smoke is responsible for 1.2 million deaths every year and also causes various adverse health outcomes. Because of these factors, many people are preferring e-cigarettes over conventional tobacco-based cigarettes, thereby fueling the expansion of the e-cigarette market. Additionally, in response to the rising demand for these products, manufacturers are increasingly selling and promoting their products via dedicated in-store hubs at large grocery shops and retail outlets and kiosks.

E-cigarette sellers are also rapidly setting up their outlets and stores for providing a vaping experience similar to the one provided at a club. As e-cigarettes are available in various flavors in these stores, they are being increasingly preferred by traditional smokers. Besides, the growing social acceptance of e-cigarettes is also fueling their sales, owing to which, the revenue of the market is expected to rise from $15.7 billion in 2019 to $39.0 billion by 2030, while the market will progress at a CAGR of 9.2% from 2020 to 2030 (forecast period). 

The surging public awareness about the harmful effects of cigarette smoking is playing a pivotal role in propelling the popularity of e-cigarettes. Moreover, this increasing consciousness is encouraging governments to ban cigarette smoking at public places such as parks and monuments and focus on creating a cleaner environment. Vaporizers, T-vapors, vape mod, and cig-a-like are the most widely sold vaping devices across the world. Out of these, the demand for T-vapors is predicted to surge at the fastest pace in the coming years. 


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